Vectaury was founded in 2014 by Matthieu Daguenet and Mokrane Mimouni, with the goal of revolutionizing the retail industry and the way in which we consume. Becoming the most effective drive-to-store solution is Vectaury’s primary mission to bring retail into a connected world: to support traffic generation in stores thanks to analysis of geolocation data, accessible from smartphones.
This mission is the result of years of contact with the retailers' pain and mobile technologies. Noticing the massive incursion of the smartphone into our lives, and the digital revolution retailers are confronted with, Daguenet and Mimouni, carried by a strong desire to innovate, laid the foundations of this ambitious goal: build a global tech champion.
Vectaury accompanies Retailers in their digital revolution
Vectaury’s vision is to offer retailers and brands the opportunity to sustainably generate in-stores traffic, while mastering legal and ethical issues linked to the processing of mobile users’ personal data. Very early in the genesis of this mission, geolocation data was identified as the cornerstone of Vectaury's task and a future tandem: reconciling strong value added and respectful, legal, use of personal data.
Protecting personal data is inscribed in the company's DNA and in the solutions it offers. We advocate for transparent collection and responsible processing of mobile data. We are striving for the creation of a constructive and sustainable ecosystem, for all stakeholders (mobile users, publishers, retailers and brands) leading this revolution.
ADNOW WAS BORN
FIRST COMMERCIAL OFFER
SEEDING 4M EUROS
ADNOW BECOMES VECTAURY: A TEAM OF 30 PASSIONATE PEOPLE WITH A STRONG BUSINESS GROWTH
MOVE TO NEW FACILITIES AT WEWORK LAFAYETTE
60 PEOPLE AND THE START OF A EUROPEAN SCALE